Kayla Ayres recently transitioned from a career as a television news anchor and reporter to working in public relations. The goal was to develop an original brand identity suite and visual language that would help reposition her as a top public relations strategist and media expert.

Through a one-day brand design intensive, I was able to create Kayla’s logo suite, establish a color palette, select brand typefaces, and source stock photography. I also designed her business cards and several social templates. Design was inspired by her time living in New York City and her newscasting background. The color palette includes a rich black, off-white, fiery orange, soft blue, and taxi cab yellow. Photography and supporting background textures are visually rich and emotive.