Our goal for the Charleston House brand refresh was to build upon the existing brand to better reflect the premier quality of the practice and ensure the best possible client experience at every touch-point.

We expanded the brand color palette, created all new templates for social, built a curated stock photography library, and did a brand photoshoot to capture images of Dr. Smith and the team. We also fully updated the website, which included refreshing the design and photography to make the whole site feel brighter and more inviting, as well as reworking the page flow and messaging throughout to improve the user experience and better communicate their value.