The Bada$$ Collective
TBC, The Bada$$ Collective is a professional networking group. TBC exists to bring professional women and allies together—to fuel passions, cultivate business relationships, provide valuable resources, and facilitate meaningful conversations within the world of communications (and beyond).
Bringing professionals together by creating connections.
Founded by Sandy Diaz Haley in 2017 as the Bada$$ Ladies of DFW, the professional networking group had grown beyond their original name and were ready to take things to the next level.
The original branding was bold but quite feminine. For the new design, I swapped out the original pink for a more vibrant red-orange. I created a simple yet impactful logo suite and selected supporting typefaces that packed a lot of personality yet still felt professional. I also curated a stock photography library that could add interest (and a bit of edge to match their name) to their website and social graphics while complimenting their actual event photography.