CHToo is a concierge healthcare membership & community just for high school and college students. The kid sister to Charleston House, it was key that the two brands feel related yet distinctly different and tailored to their unique audiences.

For the logo, I used the same typeface from the Charleston House logo but opted for an all lowercase treatment to give CHToo a more casual, youthful feel. I carried over some of the original color palette but introduced a few new, bright colors as well. I also kept the typefaces consistent for body copy and subheads, etc. but went with a typeface with tons of personality for headlines. Carefully selected stock photography played a huge role in capturing the feeling of the new brand.